The most common advertisements are “spot commercials”, which normally last for no quite one minute, and longer programs, commonly running up to at least one hour, referred to as “infomercials”.

Television & Radio is the reach and frequency medium you can afford. Television & Radio’s variety of formats allows you to pinpoint your advertising on the station or stations that best match your customer’s interests.

The prime focus of Television & Radio is to communicate the information from one place to a another through the intervening media (i.e., air, space, nonconducting materials) without wires. Besides getting used for transmitting sound and tv signals, radio is employed for the transmission of knowledge in coded form.